CEO Charlie Thomas and CTO Suren Nathan are quoted at length, elaborating on the risks service providers are facing, "especially in the face of bandwidth-hog OTT players and companies like Google roaring into the communications space. It's through data [and profitability] analytics that they can reduce operating costs, invest in the most profitable areas of the business and offer their customers differentiating services. Data analytics help network operators and service providers compete."
In a note of specific urgency, Suren explains that "telecommunications is far behind other industries in taking a hard look at analytics and points to financial services as an industry light years ahead of telco in crunching big data. The reason for the race toward data analysis from carriers? Shrinking margins. Getting large numbers of customers used to be enough. Now, carriers have to figure out how to get the most revenue out of the customers they already have."
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